Posts Tagged ‘Ford’

This is certainly a belated post. I have been meaning to write it for many months but kept getting distracted. CES came and went with little that was earth shattering but a lot that was incremental. TV’s are more connected than ever while also getting bigger and thinner. Computers are slimmer and faster. The Macbook Air line is finally getting some serious competition but the pricing appears to be less than stellar. Here is a case where the Apple tax may be less than people suspect. SSD’s are slowly replacing hard drives and SSD speeds continue to increase. If you haven’t replaced your main hard drive with an SSD then you are in for a treat along with the concomitant blow to your wallet. Tablets are rushing forward. Vastly lower pricing should open tablets up to many more people and cause Android market share to surge. NFC is moving forward and uses are expanding. By 2013 I expect most top end smartphones will support NFC and that includes Apple.

There was, however, one area that brought a small amount of excitement – automotive. I have blogged before about Ford and their moves forward. There is a summary of the automotive announcements at Engadget so I won’t repeat a lot of it here. In general, phones, especially the iPhone, are being better integrated into automobiles and the move towards running apps on the automobile’s systems gets closer to reality. Right now most apps are proprietary but their numbers are increasing. Automobiles are getting more tightly connected to the web with the ability to send data between car and home. Back in 2009 GM and Ford announced that they intended to build Android cars. Here it is 2012 and we are still waiting but things are moving forward. The Chinese are there with the Roewe 350. Ford, GM, Mercedes et. al. are moving closer. In the end transparency of use and data will prevail and the automobile will merge seamlessly with the phone, TV and tablet.

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Pioneer announced the AppRadio a few weeks back . You can read about it here. I got excited at first. I thought they had really integrated the iPhone into the radio. Instead it runs its own apps. I want it to display my iPhone on a screen in my car so that I run the apps on my iPhone. I don’t need yet another device to get apps for. I want to run the ones I already have on my iPhone.  I was kind to Mulally in my last post. That’s because I feel he is pushing Ford in the right direction. Still, will someone please “get it” that the phone is primary and the car should include an interface to the phone rather than duplicating the smartphone’s functionality?

Lately I’ve watch a number of interviews with Ford CEO Alan Mulally. I find a lot to like in this guy. He puts forth a good image for Ford. Moreover there seems to be substance to back up the talk. When you look at Ford you see a company on the upswing. Quality has improved to where it competes with the best out there. Furthermore I sense a spirit in the company which wants to lead rather than follow.  I don’t always agree with what’s being done but I admire the attempt. A good example is the use of Microsoft’s Sync product. It’s flawed. I have concerns because it is from Microsoft. Then again I would have concerns if it was from Apple.  It does NOT do what I think it should. Mulally seems to understand this. Here is a good interview that speaks to convergence and transparency.

Pay particular attention to the 7:40 and 10:10 time points. Mulally mentions making the digital life in the home merge with the digital life in the car. I like this guy. He accepts criticism of Sync but stands by it as the right direction even if presently flawed. I like a guy willing to believe in a direction and work to perfect it even if the initial attempt isn’t what it should be.