Posts Tagged ‘Mulally’

Pioneer announced the AppRadio a few weeks back . You can read about it here. I got excited at first. I thought they had really integrated the iPhone into the radio. Instead it runs its own apps. I want it to display my iPhone on a screen in my car so that I run the apps on my iPhone. I don’t need yet another device to get apps for. I want to run the ones I already have on my iPhone.  I was kind to Mulally in my last post. That’s because I feel he is pushing Ford in the right direction. Still, will someone please “get it” that the phone is primary and the car should include an interface to the phone rather than duplicating the smartphone’s functionality?

Lately I’ve watch a number of interviews with Ford CEO Alan Mulally. I find a lot to like in this guy. He puts forth a good image for Ford. Moreover there seems to be substance to back up the talk. When you look at Ford you see a company on the upswing. Quality has improved to where it competes with the best out there. Furthermore I sense a spirit in the company which wants to lead rather than follow.  I don’t always agree with what’s being done but I admire the attempt. A good example is the use of Microsoft’s Sync product. It’s flawed. I have concerns because it is from Microsoft. Then again I would have concerns if it was from Apple.  It does NOT do what I think it should. Mulally seems to understand this. Here is a good interview that speaks to convergence and transparency.

Pay particular attention to the 7:40 and 10:10 time points. Mulally mentions making the digital life in the home merge with the digital life in the car. I like this guy. He accepts criticism of Sync but stands by it as the right direction even if presently flawed. I like a guy willing to believe in a direction and work to perfect it even if the initial attempt isn’t what it should be.