Posts Tagged ‘cloud’

I didn’t publish anything Monday or Tuesday. I was busy digesting what was coming out of WWDC and E3. I won’t regurgitate the standard stuff covered better by sites such as Engadget. Rather I want to comment on what people missed or only put down as a footnote. However, I do need to go through a few big items. First, WWDC is notable for no new hardware and few surprises. Little made me go WOW! The cloud is taking on more importance. However, a lot of this has already been done by Microsoft and Google. What Apple brings, get ready for it, is better transparency of use. If you are willing to buy into the Apple ecosystem then you get data transparency in return. The same goes for Microsoft and Google but the Apple approach is more automatic and, here is that word I overuse, transparent. This is an ecosystem war. Who gets left out? Well, I’n not buying any stock in RIM.

Everyone is talking about what the cloud will do. Here is what it won’t do. Right now no one has it syncing apps or present device status. That means when you move from one device to another you don’t just pick up where you left off. Your data will be there but you will have to open an appropriate application and load the data. If you don’t have an appropriate application installed, for example Excel, then well… it won’t be installed. So, all of the new stuff  coming out is a step in the right direction but just a step.

I liked Apple’s Match announcement but it just highlights the bandwidth limitations that make a pure cloud existence less than thrilling. The bandwidth issue is one of many reasons I am less than thrilled with Google’s Chromebook concept. Also, you will have to be careful with iCloud to make sure you really have your photos backed up since they only remain in the cloud for 30 days. In the end the cloud is great for syncing and sharing but i don’t want it to be my only data storage location.

As far as E3 is concerned there was the usual plethora of game announcements. On the hardware front Nintendo showed an early version of the Wii U complete with graphics generated on Xbox 360 and PS3. Yes, you read that correctly. Some of the example graphics were actually generated on competitor’s platforms. What’s notable about the Wii U isn’t the fact that it has a faster processor or 1080p graphics. The big deal is the new touch screen controller. It lets you play without using the TV set or if you do use the TV, have a second display. Wait, isn’t this just like what I was suggesting for Apple? Oh yeah, the Nintendo controller includes accelerometers and gyros just like an iPhone. Nintendo is on the right tract. However, Apple, Google and Microsoft are all coming from stronger positions if they will just see it and actually attack this space.

It may seem like I have been mostly regurgitating news. Look deeper. I am trying to point out the trends of convergence and transparency and how they are reaching everywhere. On the surface Google Wallet is a nice tweak to how you pay for what you buy. In terms of those affected it is easy to see the retailers, banks and credit card companies. If you look on the surface at semiconductor companies you might just think about those chips which enable NFC. This is part of something much bigger that affects many more companies. NFC services like Google Wallet will make transactions more transparent i.e. easier and more convenient. They also converge services into the phone and continue pushing the phone towards becoming your dominant computing platform. This is what I started this blog off with. It doesn’t matter if Google Wallet in it’s present form becomes big or not. It’s a symptom of a larger movement. No matter what business you are in you need to evaluate your strategy with convergence and transparency in mind. How will your business play out when the phone is the dominant computing platform? Intel and AMD are reacting to this today. For once the interests of AMD and Intel are aligned. They need to bring the X86 architecture to tablets and then mobile phones. Microsoft is also reacting as they worry about Windows being marginalized. Think how differently this would have been had the iPhone and iPad been based on the Atom processor. For the other chip companies there is the increasing importance of LTE and the cloud. Flash memory will continue to be pushed to grow in density and decrease in price. The world is moving towards one gigabyte of storage in the phone. Remember reading about how over built the global network is? Think again. OLED screens will finally become a mainstream technology driven by the phone. Eventually they will grow to be the dominant technology in both laptops and TV’s.  This shift affects media. The RIAA and  MPAA continue their vain attempts at protecting intellectual property rather than embracing the technology trends and profiting from them. That’s an entire blog (or two or three) in and of itself. Is your company preparing for the upcoming changes? More importantly, have you looked deep to see how convergence and transparency will change your business landscape?