Fragmentation in Your Face

Posted: May 12, 2011 in Apple, Google
Tags: , , ,

I thought I was done posting for today. Then I saw something in the Android Marketplace. I don’t own an Android phone so I don’t go roaming around very often. I do however, think Netflix is a very influential company and that media streaming is where TV is headed. So, rummaging around I found this:

Get Netflix on your Android phone. Just download this free app and you can instantly watch TV shows & movies streaming from Netflix.

• It’s part of your Netflix unlimited membership. Not a Netflix member? Start your FREE trial today.
• Watch as often as you want.
• Resume watching where you left off on your TV or computer.
• Browse movies and manage your instant Queue right from your phone.

Currently Netflix playback is supported on the following phones:

• HTC Incredible with Android 2.2
• HTC Nexus One with Android 2.2, 2.3
• HTC Evo 4G with Android 2.2
• HTC G2 with Android 2.2 
• Samsung Nexus S with Android 2.3

You can click the link if you must but the key info is above. What struck me was the limited number of devices. Now I use an iPhone. There are certainly apps that won’t work with older iPhones but most do. Besides Apple users are expected to upgrade every two to four years anyway <BG>. What strikes me about the above listing is how many recently introduced Android phones aren’t listed. Shouldn’t any Android phone introduced in the last two years automatically be on this list? This is a big issue for Android. The Android brand needs to mean something. It’s OK to say any phone with Android 2.2 or later. The key should be the ANY PHONE part. If you can run a certain version of the OS then you should be able to run the app if your phone is a relatively new one. Now I suspect that may really be the case but the fact that it isn’t stated that way on the app store is a problem. Maybe it could say Android 2.2. and 1.0GHZ processor or faster and 512MB RAM. That’s a bit of a pain but it is generic. That’s what happens in PC land. What if every PC program had to have a model list that you checked to see if it would run on your machine? Crazy right? Fragmentation is a real issue for Google and the Android brand.


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