Winners and Losers – Imagination Technologies is on a winning streak

Posted: May 11, 2011 in Intel
Tags: , , ,

As reported by VR-Zone, it looks like Intel’s upcoming Cedarview Atom platform will sport PowerVR graphics from Imagination Technologies. This is a big deal. PowerVR is also used in Apple’s chips that power the iPhone and iPad. PowerVR is set to be the standard for graphics across a broad range of hardware. This will make it difficult for other technologies to enter the space as PowerVR becomes the industry standard. The loser here is Intel. For Cedarview, they are passing over their own graphics technology in favor of PowerVR. That means paying royalties to Imagination Technologies. One of those cracks in Intel’s armor just got a little bigger.


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